Aretée is an ancient Greek word with contemporary relevance. Dating back to the writings of Aristotle, Socrates and Plato, Aretée is translated as “virtue” and colloquially means “being the best you can be." The man or woman of aretée is a person that uses all their faculties–strength, bravery, wit and compassion–to reach their highest potential. To the ancient Greeks, the highest human potential was knowledge. It is through knowledge of oneself and others that we impact our world. Achieving aretée means using all our abilities to make a difference in our family, our community, our world. Aretée, one of the most important values in ancient Greek culture, is surely timeless and universal.
